Monday is getting many things right. Their 2024 results were impressive. They reached almost a billion dollar in ARR. What is their secret sauce?
They have clear plans and they execute it well.
They measure everything in detail. Their most important metric is WAPP, Weekly Active Paying People.
The product UI is simple. It is easy for anyone to start with. If you are using spreadsheet, Monday is for you.
The UI is also activity-intense. There is something to do at every 5 pixels. Even if you don’t like anything, you have a feedback form for every page.
Great product + Great marketing. Monday does more advertisement than its competition. That keeps them on top of everyone’s mind at all times.
Monday portrays them as a software for teams, than for the entire company. That way, they can enter organization easily. Then, they grow within the org.
Even their ads portray themselves within a team, and their problems.
Releasing new products based on their most common use cases. That helps them easily boost their revenue.
What can we see from Monday next? We can see Monday releasing a product for recruiters soon.
The Site title is Matte Research 
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